HGV Training company websites that misslead can now be reported to the Advertising Standards Authority (ASA).
As from March 1st, the remit of the Advertising Standards Authority ASA has been extended significantly to deliver more comprehensive consumer protection online.
The ASA present remit online includes paid-for ads such as pop-ups and banner ads and sales promotions wherever they appear.
Since March 1st, the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing the CAP Code applies in full to marketing messages online, including the rules relating to misleading advertising, social responsibility and the protection of children.
Journalistic and editorial content and material related to causes and ideas – except those that are direct solicitations of donations for fund-raising – are excluded from the remit.
The new remit will ensure the same high standards as in other media and will cover:
Advertisers’ own marketing messages on their own websites
Marketing communications in other non-paid-for space under the advertiser’s control, such as social networking sites like Facebook and Twitter
Marketing communications on all UK websites, regardless of sector, type of businesses or size of organisation.
Anyone who is concerned about a marketing message within a website can contact the ASA in the usual way.
For more information on the extended remit, read the Landmark agreement extends ASA’s digital remit article.
via New online remit – Advertising Standards Authority.
www.nolgvbrokers.co.uk was created to tell new entrants “how it is” in the HGV training industry. No hype or bull. Just facts. The simple fcat of the the matter is, if something sounds too good to be true it normally is.